Hi, I’m Shema Vallejo
Book designer specializing in books for independent authors.
I also work with publishers, which lets me bring professional publishing standards to every project.
I’ve worked with publishing groups such as Anaya.
- Make your book captivate readers from the very first second
- Get a professional cover that reflects your story
- Self-publish with confidence and a strong author brand
SIGNATURE SERVICE
The Complete Self-Publishing Package
A specialized service
The Complete Self-Publishing Package is designed for authors who want a professionally produced book.
A complete system
An editorial approach that pays close attention to how your book looks and how it’s perceived.
A professional image
Cover design, formatting, and visual consistency for a successful book launch.
Limited spots available
I only take on a few projects each month so I can give every detail the attention it deserves.
How I Work
Real publishing standards
I don’t design on instinct or personal taste. Every decision is based on how the market works and how books in your genre are presented.
A transparent process
From day one, you know what we’re going to do, why, and where your project stands. No unnecessary jargon, no random decisions.
Reader first
Design isn’t for the author; it’s for the person who’s going to buy the book. My goal is to figure out what will catch their eye and spark genuine interest.
Visual consistency
Cover, typography, formatting… everything has to work together. Good design isn’t just a pretty picture; it’s a cohesive whole that works.
Tailored to your book
No templates, no generic solutions. Every project is built from scratch around the story, the tone, and the audience.
Built to compete
Your book is competing with hundreds of others. The design has to stand out, get its message across, and make a strong impression at first glance.
If you’d rather skip the form and talk about your project directly, send me a message on WhatsApp.
Feel free to reach out anytime.
I’m happy to answer your questions and point you in the right direction.
COLLABORATIONS AND GENERAL INQUIRIES
Have a question?
For anything other than a quote, such as collaborations, questions, or general information, feel free to get in touch. I’m all ears.
Shema Vallejo | Book Cover Designer
- +34 711 277 924
- 28012 Madrid, Spain
I design books that don’t look self-published.
That’s not a slogan. It’s something my clients started telling me, project after project:
“It looks like it came from a publisher.”
“You can’t tell it’s self-published.”
“The edition is beautiful.”
Over time, I realized that was exactly what I wanted my work to do: help independent authors publish books that are taken seriously at first glance.
From agencies to books
Before specializing in book design, I worked at design and marketing agencies, creating visual identities, campaigns, and content for companies. That’s where I learned to approach design through strategy, not just aesthetics.
But books were always something different for me.
Besides being a designer, I’m also a writer. I’ve published my own poetry collections, including Los sauces no lloran, and that completely changes how I understand an author’s journey. I know what it means to finish a manuscript, revise it for months, and put yourself out there by publishing it.
That double perspective, as a designer and as a writer, is what I bring to every project.
Real publishing experience
I’ve worked on nonfiction titles for Grupo Anaya, one of Spain’s largest publishing groups. That experience taught me the real standards of professional publishing: typography, visual hierarchy, readability, and editorial judgment that I now apply to every book I design.
It doesn’t matter whether the client is a publisher or an author publishing on Amazon KDP for the first time.
The difference between an amateur book and a professional one is rarely the budget. It’s the design decisions.
How I work
I don’t design “pretty” covers.
I design covers that work: covers that stop the scroll, signal the right genre, and build trust before anyone even reads the title.
I take on a limited number of projects each month so I can give every book the care it needs. Every service includes rounds of revisions (how many depends on the package), because I see book design as a collaborative process, not a rushed delivery.
I work with licensed versions of Adobe Photoshop, Illustrator, and InDesign, the same tools the big publishers use.
Who I work with
Mainly independent authors publishing on Amazon KDP or similar platforms, and small publishers who need professional book design without relying on a big agency.
I also offer web design and SEO for authors and publishing projects, a natural extension of my background in marketing and visual communication.
If you have a manuscript and want it to look as professional as the story you’ve written, let’s talk.